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What is Customer Relationship Management?

LeGrand is a Customer Relationship Management tool designed to simplify the management of your clients. Key features include:

  • construct customer lists easily such as:
  • amount of spend within specific timeframes
  • by name, phone number, region or address etc
  • by activity
  • by product or service type or by non-product or service type
  • by last contact date
  • for follow-up
  • carry out targeted marketing initiatives to specific customers or customer lists
  • save customer lists for future use
  • easily construct personalised letters, flyers, emails, faxes etc or phone call lists
  • track all marketing initiatives and create lists for future follow ups
  • get instant access to your centralised customer contact information including different people within one organisation and including complete client history
  • stay on top of your day, week, month and year with reminders, alerts and a complete review of your schedule

get immediate updates for your ‘sales funnel’ such as:

  • tracking product or service enquiry types
  • tracking prospect customers
  • track sales revenue projections
  • closing dates
  • follow-up times
  • share critical information across the whole team, inside and outside your office
  • create reports to analyse your marketing initiatives so you can see what works and what doesn’t
  • set forecasts and measure sale against projections, weekly, monthly or quarterly etc
  • share contacts, email, calendering and scheduling information with Outlook users
  • set reminders to make contact or follow-up
  • schedule meetings with clients and see them visually on a calendar and also have instant access to all client information
  • import and export data easily from other software
  • quickly copy customer information with just a click
  • web access to your client and prospect sales information from anywhere
  • a range of reports available with the ability to create report templates and automate daily printouts etc
  • multi-user licenses available
  • embed standard scripts, sales letters, surveys etc for access by your whole team
  • make available company policy, price variances or structures or client value to the whole team

leads • clients • contacts • communication • sales • marketing • marketing initiative • campaign distribution • campaign effectiveness • contacts required • reports • customise reports

 

For further information on LeGrand, or to arrange an LeGrand appointment, contact us